Prompt to Profit Workshop headed by VCS’s CCO and Managing Partner Amrei Dizon
https://www.introspeck.com/introspeck-insights/prompt-to-profit?fbclid=IwY2xjawKlAktleHRuA2FlbQIxMQBicmlkETFNTE5QaGRyYW92RDhsSDl2AR4DsPlrcqN5i0DLIAahP7wOLrhsk_hddE5qCFrVx8uh7WkubYdJNmHGHhoiWA_aem_4GnuiZGw1RJBRNHf2iY9HA

As creative tools evolve, so do the ways we tell stories. We look beyond how AI can replace us and focus on what it can do for us strategically, creatively, and in ways that last.

On May 23, 2025, VCS Managing Partner Amrei Dizon designed and led the AI Connect series 2: Prompt to Profit workshop in partnership with the Philippine AI Business Association (PAIBA). PAIBA is committed to mentoring, training, and consulting on strategies that help businesses grow—a goal aligned with the purpose of this workshop.

Picture of the Prompt to Profit attendees captured at the end of the session
https://www.facebook.com/share/p/1BeKfCgtFx/

Identifying the Right Work for AI

In the Prompt to Profit framework developed by Dizon, tasks are categorized to help identify where AI can best support workflow:

Echo Work: Repetitive tasks like formatting reports or rewriting captions which are ideal for batching and automation.

Ceiling Work: Complex tasks such as proposals or strategic plans. The right prompt can break mental blocks and spark a solid start.

Fog Work: Vague challenges like improving retention or redefining messaging. Prompting brings clarity and direction where it’s often lacking.

Building on this foundation, the workshop emphasized that strong prompting skills are essential for ethical and effective AI use.

The three hidden profit blockers
https://www.introspeck.com/introspeck-insights/prompt-to-profit?fbclid=IwY2xjawKlAktleHRuA2FlbQIxMQBicmlkETFNTE5QaGRyYW92RDhsSDl2AR4DsPlrcqN5i0DLIAahP7wOLrhsk_hddE5qCFrVx8uh7WkubYdJNmHGHhoiWA_aem_4GnuiZGw1RJBRNHf2iY9HA

Smarter Prompting: A Strategic Imperative

Strong prompting skills are key to ethical, effective AI use. They reduce bias, support creative thinking, and ensure brand consistency across content and communication.

These principles are at the core of the Prompt to Profit workshop, which introduces five practical pathways where prompting drives real business results:

Sell smarter: Craft targeted messages that directly address customer pain points, improving clarity and close rates.

Work faster: Use AI to draft SOPs, emails, captions, and summaries—saving time without sacrificing quality.

Decide sharper: Let AI help compare options, analyze data, and structure plans to enable quicker, more informed decisions.

Look better: Turn rough drafts into polished decks, proposals, and bios to enhance clarity and brand trust.

Connect deeper: Write thoughtful support replies, onboarding scripts, and check-ins with warmth even under time pressure.

The Five Prompt to Profit Pathways
https://www.introspeck.com/introspeck-insights/prompt-to-profit?fbclid=IwY2xjawKlAktleHRuA2FlbQIxMQBicmlkETFNTE5QaGRyYW92RDhsSDl2AR4DsPlrcqN5i0DLIAahP7wOLrhsk_hddE5qCFrVx8uh7WkubYdJNmHGHhoiWA_aem_4GnuiZGw1RJBRNHf2iY9HA

The SPECK Model

To effectively apply these principles, the Prompt to Profit workshop introduces the SPECK model: a straightforward framework designed to create clear, focused prompts that deliver richer, more relevant results.

The SPECK model comprises of five elements:

Standpoint: Guides AI to adopt your desired tone or perspective.

Problem: Clarifies the goal to focus the AI’s response.

Expectation: Sets the format or structure of the output.

Constraints: Defines rules or limits the AI must follow.

Key Insight: Adds context only you can provide to enrich the response.

Following this format helps generate faster, more relevant, and context-rich results, making AI collaboration more efficient and effective.

The SPECK Prompting Model
https://www.introspeck.com/introspeck-insights/prompt-to-profit?fbclid=IwY2xjawKlAktleHRuA2FlbQIxMQBicmlkETFNTE5QaGRyYW92RDhsSDl2AR4DsPlrcqN5i0DLIAahP7wOLrhsk_hddE5qCFrVx8uh7WkubYdJNmHGHhoiWA_aem_4GnuiZGw1RJBRNHf2iY9HA

VCS in Practice: Purpose-Driven Prompting

At VCS, prompting plays a practical role in our creative process whether we’re developing strategies or drafting social content. It helps us move faster while staying true to the brand’s voice and the cultural context we're working in.

There have been moments when the right prompt helped spark a clearer idea or push a rough draft in the right direction. It’s a small shift in how we work, but one that’s made a real difference in how we create

Conclusion

The Prompt to Profit workshop illustrated an important lesson: working efficiently with AI starts with clear intention. When guided by purpose, AI becomes a tool for clarity, speed, and alignment especially in the everyday work that drives real business impact.

At VCS, we’ve embraced AI to simultaneously keep up and stay grounded–integrating it in ways that support our values and enhance how we create. As businesses navigate the evolving digital landscape, the future won’t be built on automation alone: it will be shaped by people who lead with purpose using AI to bring their vision to life.

From Insight to Action: What the Prompt to Profit Workshop Taught Us About Using AI to Scale

Identifying the Right Work for AI

Smarter Prompting: A Strategic Imperative

The SPECK Model

VCS in Practice: Purpose-Driven Prompting

Conclusion