The Commencement of the ASC Program

On May 15, Vitalstrats Creative Solutions (VCS) had the honor of joining the celebration of 50 years of self-regulation in the Philippine marketing industry. Led by the Ad Standards Council (ASC), the event marked a historic milestone for the Philippine advertising industry and reaffirmed the vital role of self-regulation in maintaining ethical standards.

CCO and Managing Partner of VCS Amrei Dizon, along with Managing Director of Executive Decisions, Vince Reyes, and the Advertising Suppliers Association of the Philippines Board of Directors: Wonder Collab Studios, Inc. Vice Presiden for Client Relation Celine Angue, Voice Performer and Show Caller Mitch Amurao, Yellow Brick Road Productions, Inc. Chairman and CEO Rochelle Villanueva, and Singer/Songwriter, Jingle Maker, Arranger, and Voice Talent Lissa Del Valle.

The celebration brought together key industry figures and honored foundational organizations such as the Advertising Content Review Committee (ACRC) and the Trade Practice and Code of Conduct Committee (TPCC)—both of which played a critical role in shaping the ethical landscape of Philippine advertising. While these bodies no longer operate today, their former members were recognized as part of ASC’s growing network of “Nurturers of Self-Regulation.”

Managing Partner and CCO Amrei Dizon represented VCS at the event, reinforcing our values of ethical storytelling, community-focused creativity, and purposeful innovation.

Amrei Dizon with Robbie Aligada, the Executive Director of the Ad Standards Council

The Alon Medallion

One of the standout moments of the celebration was the unveiling of the Alon Medallion, designed by Dante Dizon of 13 Lucky Monkey.

Shaped by the rhythm of waves, the medallion represents the unity and shared purpose of those committed to ethical advertising. It serves as a reminder that creativity anchored in values can drive progress, even as today’s marketing landscape presents more complex challenges.

The Role of Self-Regulation in Today’s Advertising Landscape

As the marketing environment continues to evolve at a rapid pace, self-regulation has become more essential than ever. In a space where content is created and published in real-time, maintaining truthful, respectful, and fair communication requires a proactive and values-driven approach.

The Shifting Landscape of Philippine Marketing

With the rise of influencer marketing, native content, and user-generated campaigns, today’s advertising moves faster and in more formats than traditional regulation can fully keep up with. This acceleration introduces challenges in oversight, leaving gaps that only a strong culture of internal accountability can address.

Self-regulation helps fill these gaps by promoting ethical practices from within—rooted in the shared responsibility to protect public trust and uphold industry integrity.

Why Self-Regulation still Matters

Now more than ever, the ASC’s mission to prevent misleading, harmful, or offensive content remains vital. By committing to ethical standards, advertisers not only reinforce responsible communication but also help preserve creative freedom while minimizing the need for heavy external regulation. In doing so, they prioritize both the public good and the long-term health of the industry.

Partnering with Integrity: VCS in Support of Self-Regulation

CCO Amrei Dizon at the 50 Years of Philippine Advertising Self-Regulation event

Self-regulation reflects the values we strive to uphold in VCS: client-focused, community-aware, and human-centered. As active members of the advertising industry, we’re grateful to support initiatives that quietly promote ethics and accountability in our industry.

Whether collaborating with brands, agencies, or fellow creatives, VCS remains committed to creating meaningful, purpose-led work grounded in truth, fairness, and creative accountability. We stand alongside the ASC and other Nurturers of Self-Regulation to strive for an honest future of advertising in the Philippines.

CCO and Managing Partner of VCS Amrei Dizon with Managing Director of Executive Decisions, Vince Reyes, and the Advertising Suppliers Association of the Philippines Board of Directors: Wonder Collab Studios, Inc. Vice Presiden for Client Relation Celine Angue, Voice Performer and Show Caller Mitch Amurao, Yellow Brick Road Productions, Inc. Chairman and CEO Rochelle Villanueva, Singer/Songwriter, Jingle Maker, Arranger, and Voice Talent Lissa Del Valle, and Mrs. Erlinda C. Gamboa.

Towards a More Ethical Advertising Future

Ethical advertising starts with us. As marketers and creatives, we have both the power and the duty to protect the trust we build with our audiences. Let’s continue to lead with purpose, raise industry standards, and build a culture where creativity and accountability thrive side by side.

50 Years of Self-Regulation: A Legacy of Ethical Advertising in the Philippines

The Alon Medallion

The Role of Self-Regulation in Today’s Advertising Landscape

Partnering with Integrity: VCS in Support of Self-Regulation

Towards a More Ethical Advertising Future