WHAT IS STRATEGIC CREATIVITY? | VITAMINS PART 1
Ideas come from anywhere. From experiences, memories, or even from your dreams. Ideas can hit you any time of the day, because ideas never sleep.
But, what makes some ideas more creative than others? It all boils down to creating an effective strategy.
Dictionaries define strategy as a plan of action in achieving a goal. Creativity on the other hand, is the process of crafting innovative and beautiful ideas.
When put together, what do we have? STRATEGIC CREATIVITY.
Strategic creativity allows you to create things that are visually-appealing and thought-provoking. It is creating an idea that is rooted on the best inspirations, stories, and insights. It helps you focus on content as solutions to real-life needs and problems.
A strategically creative solution paves the way for innovation. It is the foundation of an effective campaign, a video that tells a compelling story, thoughtful and purposeful branding, engaging online and digital content, and experiences that engage.
Without strategic creativity, your ideas, stories, branding, content and experiences will just be aesthetic without being effective, intriguing but not engaging, watchable but not shareable. And everyone wants to create content that is something more.
This is where strategic creativity comes in. With it, you can let your ideas grow into something that provides inspirations to your experiences, stories to your memories, and insights to your dreams. You can create content that sparks an emotion or gives value to your audience.
With strategic creativity, you let your ideas become learnings, answers, and solutions to real life needs and problems.
Vitamins by VCS is a series of vlogs/blogs that provide tips and hacks for growing a business and creating content for your brand. You can watch the full series by following us on Youtube (youtube.com/vitalstrats) or visiting our IG TV channel (instagram.com/vitalstrats).
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Vitalstrats Creative Solutions (VCS) is a creative agency based in Quezon City, Philippines. VCS specializes in content marketing, advertising, and video production. We use strategic creativity to help our clients grow their brands.
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