Atlanta Land Corporation Branding

Client: Atlanta Land Corporation
Project: Logo Design

The Atlanta Land Corporation has been in operation since 1988, and is a formidable player in the Philippine real estate industry. Atlanta Land aims to contribute to the country's economic growth through quality property development projects around the country.

To help solidify their brand image, TeamVCS helped develop Atlanta Land's branding. VCS conducted a preliminary market scan of the real estate industry and deep dive into Atlanta Land's target market in order to craft Atlanta Land's manifesto and brand values. VCS also redesigned Atlanta Land's logo and created their brand book to ensure that Atlanta Land Corporation's brand collaterals are updated and strike a both modern and classic feel.

VCS took inspiration from Atlanta Corporation as the mother brand to create a distinctive logo for Atlanta Land. By integrating a number of core elements from Atlanta Corporation and fine-tuning these with unique visual cues centered on development, VCS was able to create a logo for Atlanta Land that is reflective of the brand's values and is instantly recognizable.

Logo Design

Mockup Design