PGH Brand Identity

Client: Philippine General Hospital (PGH) Dermatology Department
Project: Branding

The Philippine General Hospital (PGH) Dermatology department wanted to strengthen their identity by revitalizing their brand collaterals.

Guided by the vision-mission of the UP College of Medicine, the PGH Department of Dermatology is the first residency training program in dermatology in the country. It prides itself in producing well-rounded alumni and leaders in the field of dermatology, excelling in clinical care, research, medical education, and community service.

As the PGH Dermatology department nears its 100 years of operation, it continues to expand and adapt to the times. TeamVCS helped the PGH Dermatology department develop their logo to reflect its identity as the premiere training institution in the field of Dermatology in the country. With Dr. Winlove Mojica, the Skin Sensei as the project proponent, VCS was able to create logo studies that communicate the PGH Dermatology Department's prestige, heritage, and sense of service, marrying this with the University of the Philippines' message of honor and excellence.

Logo Studies

Mockup Design