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From Design to Direction: How VCS is Rethinking Creativity After 21 Years

 

Written by: Sophia Alcaraz

If everyone is moving forward together, then success takes care of itself. - Henry Ford

On June 27, the VCS team gathered at VIP Golf in MET Live, Pasay to celebrate Vitalstrat's 21st anniversary. The event was filled with laughter, bringing together both new and long-time team members to honor the journey they’ve all helped shape.

This year’s theme, Creative by Design, anchored the festivities and marked the beginning of a new chapter for VCS. The theme reflects our belief that great design goes beyond how it looks; it’s about how it works, connects, and endures through purposeful, strategic, and human systems.

#TeamVCS celebrating the agency’s 21st anniversary

Celebrating the Journey: Key Moments from the Anniversary

The VCS Anniversary Celebration was a heartfelt reminder of what makes the team truly special—not just the milestones, but the people and culture behind every success.

A Message That Sets the Tone

The afternoon began with warm and inspiring welcoming remarks from VCS co-founder Amrei Dizon, who spoke to the heart of what continues to drive the company forward.

“It’s the people and culture—built slowly, shaped by time—that matter most.”

Amrei Dizon sharing her Welcoming Remarks

Her words grounded the day’s events in purpose, reminding everyone that behind every campaign, every win, and every story is a team united by shared values and a vibrant culture.

Moments of Joy, Connection, and Play

The day’s activity lineup was a joyful mix of fun, laughter, and connection. From rounds of virtual golf that tested everyone’s swing (and sense of humor) to a spirited karaoke session where hidden vocal talents stole the show, the celebration was an opportunity to embrace the VCS team’s playful side. 

WATCH: VCS 21st Anniversary Reel

A friendly beer pong tournament added even more energy, quickly becoming a crowd favorite. But beyond the games and cheers, what made the day truly special were the quiet catch-ups and shared stories.

Honoring a Decade of Dedication

One of the most touching highlights of the celebration was the recognition of Jan Agulto, who marked an incredible 10 years with VCS. His loyalty, consistency, and impact are a testament to the agency’s culture of growth and appreciation. 

Jan Agulto’s Recognition of Ten Years of Exemplary Service to VCS

Jan has left a lasting impression on teammates and clients alike, and his recognition—met with warm applause—was a beautiful reminder of the people-first foundation that continues to shape VCS.

Introducing Kulekta: Amplifying the VCS Story from Within

The Kulekta Subcommittee (from left to right), Jan Agulto, Chesca Dilamanta, Nico Nuñag, Nichole Quintos, Sophia Alcaraz, Alyana Quilantang, and Kat Torrefranca

Among the key moments of the day was the launch of Kulekta, VCS’s newly formed Internal Marketing Subcommittee. The name, a blend of kultura (culture) and kolekta (collective effort), reflects the group’s mission: to capture and share the essence of VCS through powerful storytelling and creative content.

Kulekta is spearheaded by a cross-functional team of passionate individuals:

  • Chesca Dilamanta – Team Lead / Branding Communications

  • Nico Nuñag – Video Content & Creatives

  • Nichole Quintos – Creative Strategy

  • Sophia Alcaraz – Social Media Management

  • Alyana Quilantang – Leads Generation & Conversion

Kulekta preserves the VCS spirit through compelling content and storytelling. Their cross-functional collaboration embodies the very values they aim to amplify: connection, creativity, and shared purpose.

Creative By Design

This year’s anniversary also marked the exciting launch of Creative by Design—VCS’s core creative direction for the years ahead. Unveiled through a bold new key visual, it reflects how far we’ve come: from simply crafting visuals to building thoughtful, scalable systems rooted in purpose.

21st Anniversary Key Visual

Revealed during the anniversary, the new KV reflects the harmony we aim for between clarity and expression. It’s a reminder of how we now create with purpose and intention guiding every step.

Creative by Design is both a mindset and a method. We believe design is thinking made visible outside of aesthetics: how things work, connect, and make meaning. Powered by Strategic Creativity and Creative Intelligence, this philosophy guides how we build campaigns, systems, and stories that scale with consistency and impact.

 

Thank You for 21 Years of Creating with Us

As VCS celebrates another turning point, we pause to honor the people who made it possible: our team, clients, and partners who have been part of the journey. Each collaboration, campaign, and conversation has shaped who we are and how we create.

Over the past two decades, we’ve grown in scale and in purpose. And as we look to the future, we remain committed to making work that is strategic, human, and impact-driven creative that moves with intention. We’re excited for what’s next.

Here’s to creating with heart, strategy, and intention for the next 21 years and beyond!

 

Work with us: https://www.vitalstrats.ph/contact-us
Read more about our story: https://www.vitalstrats.ph/about-us
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Vitalstrats Creative Solutions (VCS) is a creative agency based in Quezon City, Philippines. VCS specializes in content marketing, advertising, and video production. We use strategic creativity to help our clients grow their brands.

Facebook: https://www.facebook.com/vitalstrats
Instagram: https://www.instagram.com/vitalstrats
Twitter: https://twitter.com/Vitalstrats

 
Sophia AlcarazJuly 28, 2025Account Manager, Creative Marketing Agency, Customer Relationships, Project Management, Radio and Television Production, Client Objectives, Problem Solving, Leadership, Communication Skills
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Unit 201 Puno Building,
47 Kalayaan Avenue,
Quezon City, Philippines, 1100

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