Written by: Sophia Alcaraz

When AI first entered the conversation in creative industries, most people framed it as a novelty. Today, the landscape has shifted; AI is now shaping the invisible backbone of how teams think, decide, and produce at scale. This shift has been central to the systems we’ve been building for years here at VCS.

On August 27, we joined AI Connect 5: Workflow Automation Using AI by the Philippine AI Business Association (PAIBA) as practitioners who are currently integrating AI into real creative pipelines. The session reflected many of the trends we’ve already been applying in our work: automation as an operations engine, AI as a scale multiplier, and the movement from manual-heavy workflows toward intelligence-augmented creative systems.

*Workflow Automation Using AI Session headed by Jerry Llao, Co-founder and Founding President of Philippine AI Business Association (PAIBA) and CEO of Olern Inc.*

When AI first entered the conversation in creative industries, most people framed it as a novelty. Today, the landscape has shifted; AI is now shaping the invisible backbone of how teams think, decide, and produce at scale. This shift has been central to the systems we’ve been building for years here at VCS.

On August 27, we joined AI Connect 5: Workflow Automation Using AI by the Philippine AI Business Association (PAIBA) as practitioners who are currently integrating AI into real creative pipelines. The session reflected many of the trends we’ve already been applying in our work: automation as an operations engine, AI as a scale multiplier, and the movement from manual-heavy workflows toward intelligence-augmented creative systems.

AI as a Creative Multiplier, Not a Shortcut

One of the strongest signals from the session was the rising adoption of “content multiplication” workflows which can turn a single source asset into multiple deliverables using AI.

This has been a foundational part of our production mode in VCS where a single narrative, video, or deck can become:

multiple social formats
client briefs
internal notes
presentation drafts
quick-turn reels
design starter files

All without ballooning the workload.

As our Executive Creative Director Jan Agulto puts it:

“Content scale is no longer tied to manpower. AI helps us extend the impact of a single idea across multiple channels while keeping creative quality intact.”

This mirrors the direction of the global industry: more outputs, less manual replication, and strategic use of AI to stretch the lifespan of every piece of work.

Meetings → Decisions → Action

Workflow Automation Using AI attendees captured at the end of the session

The session also highlighted a practical shift: automating meeting documentation and follow-through.

AI can now:

transcribe conversations
extract priorities
highlight risks
generate follow-up drafts
create proposals from raw discussion

These are workflows we’ve embedded internally to free our teams from administrative drag. It allows designers, strategists, and account leads to stay focused on interpretation and execution.

Jan reflects on this shift:

“Removing repetitive tasks gives the team more cognitive room for design thinking and
creative problem-solving.”

For creative organizations where clarity and speed are essential, automation tightens the entire strategic loop.

How VCS Applies AI at an Operational Level

While many creative teams are still exploring AI, VCS approaches it as part of a larger systems design mindset. Tools matter, but workflow architecture matters more.

Here are the areas where AI has already reshaped our internal operations:

AI-assisted deck development: faster structure, cleaner logic, more time for creative refinement.
Campaign repurposing: one concept becomes multiple executions with minimal manual layouting.
Feedback intelligence: cleaner synthesis of client comments, making revisions faster and more precise.

Our work emphasizes AI as an amplifier of pace, clarity, and decision-making. This distinction is what allows creative teams to maintain craft even while scaling operations.

Zooming Out: What This Means for the Industry

PAIBA’s session reflects a wider shift already unfolding across creative agencies, consulting firms, and content teams:

AI is no longer an experiment.

It is becoming the basic infrastructure of modern creative work.

Automation builds capacity. Capacity builds room for strategy. Strategy builds work that lasts.

For us, this is the future we design for every day: combining creative intuition with AI-enabled systems to help brands think sharper, move faster, and create work that resonates.

✨ Build future-ready creative systems with us: https://vitalstrats.ph/contact-us

📲 Follow our work and insights across platforms:
Facebook: facebook.com/vitalstrats
LinkedIn: linkedin.com/company/vitalstrats-creative-solutions
Instagram: instagram.com/vitalstrats
X: x.com/Vitalstrats