Johnny Walker Walk with Joy

Client: Johnny Walker
Project: Walk with Joy Campaign

Johnnie Walker aimed to expand its target market to a younger crowd, through the Walk with Joy campaign where they promoted that in order to be successful, one must find joy in whatever he or she does. In relation to this, they wanted to launch their new brand ambassadors, Saab Magalona and Romy Garduce.

The VCS team provided introductory AVPs and wall mapping event content for the launch.

Johnnie Walker Philippines
Walk With Joy Brand Ambassador - Saab Magalona

Johnnie Walker Philippines
Walk With Joy Brand Ambassador - Romy Garduce