VOTERS EDUCATION CAMPAIGN

Client: Ad Foundation, Ad Standards Council (ASC), Kapisanan ng mga Brodkaster ng Pilipinas (KBP)
Project: Voters Education Campaign

The Advertising Foundation of the Philippines, in partnership with Kapisanan ng mga Brodkaster ng Pilipinas, aimed to launch a campaign on voters' education for the National Elections on May 2022. They wanted the campaign to highlight a positive message and encourage all registered voters to choose among the candidates who will deliver services for the greater good. Ad Foundation sought the help of VCS as their creative partner to create the campaign's key message and produce creative materials.

Team VCS strategized a message that is focused despite the upcoming election's noise. VCS crafted a message that reminds Filipinos about the different lives and social sectors that will be affected by our vote. The campaign highlighted Filipinos from different sectors--service workers, journalists, farmers, etc-- in order to emphasize the message of community and to remember other people when considering which leader to vote for.

The resulting key visuals and TVC featured representatives of different groups in order to create a personal and relatable approach to our communications. VCS produced compelling designs to amplify the importance of community and compassion as everyone is affected by the results of the elections.

Art Cards

Billboard Ads

Print Media

Radio Ad