OUR
LEADERS
GENERAL MANAGER / CHIEF CREATIVE OFFICER / MANAGING PARTNER
Fueled by a burning passion for creative work, Amrei founded Vitalstrats Creative Solutions (VCS) while still in her early 20s.
Amrei took up her Bachelor’s Degree in Fine Arts, Major in Visual Communication at the University of the Philippines, Diliman. She then went on to pursue several fulltime and freelance stints as a graphic designer, video editor, director, and events organizer, before becoming an “accidental entrepreneur” and establishing VCS.
Despite not having any background in business, Amrei didn’t consider this a barrier, as she believed that intentional growth can be achieved by anyone. And as her company grew, she saw the importance of balancing strategy with creativity-- nurturing the "whole brain" versus being an extreme, right-brained creative.
Because of her desire to become a more “whole brained” entrepreneur, Amrei sought opportunities to become an analytical systems thinker. She went back to school and earned her Master’s Degree in Entrepreneurship from the Ateneo Graduate School of Business, where she received a Council of Gurus Award upon graduation.
Besides being the Managing Partner, General Manager, and Chief Creative Officer of Vitalstrats, Amrei is active in the marketing and advertising industry. She constantly seeks opportunities aligned with her advocacies: uplifting the Philippine creative / marketing industry, educating and giving back to MSMEs, empowering LGBT leaders, promoting diversity / equality, and caring for the environment. To help forward her advocacies, Amrei serves as a resource speaker for marketing, entrepreneurship, digital, and creativity for schools, companies, and organizations.
Amrei is a Certified Professional Marketer (Marketing Institute of the Philippines), and was awarded as the Most Outstanding Member of the Philippine Marketing Association (PMA) in 2014. She has held several board positions in the Advertising Suppliers Association of the Philippines and the Philippine Marketing Association, where she served as Director for the Agora Awards in 2017. She is an Honorary Life Member of the Advertising Foundation of the Philippines, Board of Director at the Philippine LGBT Chamber of Commerce, and a Certified Go Negosyo Mentor.
Throughout all these opportunities and roles, Amrei makes it a point to balance strategy with creativity. Using strategic creativity, Amrei strives to live out her personal mission of providing growth opportunities for Vitalstrats, the company’s clients, and her advocacies.
FINANCE AND HR DIRECTOR
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
ASSOCIATE CREATIVE DIRECTOR (DESIGN)
A thirst for knowledge and a desire to impact the lives of others—these are what led Jan to the field of graphic design.
Jan took up his BA (Hons) in Graphic Design at the Manchester School of Art in the United Kingdom. He spent the early part of his career acquiring knowledge in the field of graphic design and applying these learnings to various media, including signage and wayfinding, magazines, digital collaterals, and advertising. He worked with prestigious institutions and individuals, including The Designers Republic, Andrea Zapp, and Martin Walsh.
Jan honed his strategic and creative skills further upon joining Vitalstrats. He took on tasks like web design and development, video and motion graphics planning and production, and pitch proposals for a variety of projects. He also took the lead in visual design requirements, helping the team produce cohesive designs across different media platforms.
Today, as Vitalstrats’ Associate Creative Director for Design, Jan fosters a collaborative work environment and a team that is adept at working under pressure. He believes that by creating intelligent and responsible designs, one can engage people and influence their lives in a positive way.
SOCIAL MEDIA MANAGER
In her over six years of experience in managing corporate social media, Felyne has witnessed its potential to bring people together, spearhead innovation, and inspire social change.
Felyne took up BA Communication in the Ateneo de Manila University. After several internships in the media industry, she joined GMA Network Incorporated as a Social Media Specialist. She spearheaded the production of the network’s online program, Kapuso ArtisTambayan—a community that was recognized by Facebook as one of the best practices of a media company on the platform.
During Felyne’s stint as a social media specialist, GMA became the first of the TV media companies to reach 1 million followers on Instagram. Her use of data and tools also helped mount supporting content and on-ground activities for the network.
As Vitalstrats’ Social Media Manager, Felyne spearheads the digital media strategy for pitch proposals, ongoing projects, and the company’s own social media assets. This includes coming up with content plans, working with the creative and production teams, handling community management, and conducting post-effort review like analytics and social listening. As the in-house digital expert, Felyne is also adept at knowledge sharing via workshops or training sessions.
By leading the team and our partners in the digital arena, Felyne helps Vitalstrats make a positive impact on society.
SENIOR ACCOUNT MANAGER / PRODUCTION MANAGER
Eia has seen all sides of the creative industry—the long hours at a production house, the excitement of working with major media networks, the flexibility of freelancing with various clients, and the rigors of helping manage an advertising agency.
Eia is a graduate of the New York Institute of Technology, where she earned her degree in Communication Arts: TV and Radio Production. She has interned with various media agencies in New York, including Viacom / MTV Networks.
She began her Philippine career at ABS-CBN Broadcasting Network, working as a scriptwriter for The Buzz. This was followed by a stint as a project manager / producer at Go Motion Productions. After working as a freelance production manager / production assistant for over a year, Eia decided to apply her knowledge to another segment of the industry: the advertising agency.
As Vitalstrats’ Senior Account Manager and Production Manager, Eia oversees the movement, development, and progress of all ongoing projects. She spearheads meetings with clients, ensures excellent service on a daily basis, and acts as a liaison between the internal team and the client. She also takes charge of all video shoots and event projects. Most importantly, Eia helps improve the team’s operations in order to ensure quality output, client satisfaction, and better work-life balance for the team.
By doing all of these, Eia contributes to the industry and the media landscape by creating content with a positive impact on its audience—and the people behind it.