TAF Coalitions For Change Program Collaterals

Client: The Asia Foundation (TAF)
Project: TAF Coalitions For Change Program Collaterals

Coalitions of Change (CfC), a program under the Australian Department of Foreign Affairs and Trade (DFAT) and The Asia Foundation Partnership in the Philippines, wants to establish their name within the local and international development community. The program aims to support Filipino leaders to pursue transformative policy reforms that help improve the lives of every Filipino, through Development Entrepreneurship.

In building awareness and credibility in their coalition's capability to deliver transformative reforms, CfC recognized the necessity of communicating their message to their audience through a simple and accessible video that utilizes appealing designs. CfC worked with VCS to make strategic key visuals that encapsulate Development Entrepreneurship's objective on policy reforms for economic growth, social development, governance, and peace.

VCS utilized the shapes and colors of Development Entrepreneurship in the video: bold colors were used to create more impact. Geometric shapes were used to soften the visuals' look for warm and accessible imagery.

The resulting video was highly informative and easily understandable. It gave viewers an idea of CFC is and what their programs are about in an engaging way that was easily shareable online, encouraging audiences to learn more about Coalitions for Change.

TAF Coalitions For Change OBB

Collaterals