Sun Life SMEs Rising

Client: Sun Life
Project: Sun Life SMEs Writing - Article Writing & Social Media Collaterals

With their mission to empower Filipinos to achieve a brighter future, global financial company Sun Life Philippines aimed to build content that could give value to Small and Mid-size Enterprises (SMEs) in order to help Filipino SMEs have better knowledge and skills in business and financial planning. Sun Life sought to achieve this by featuring inspiring stories of entrepreneurs with practical advice on financial planning and money discipline.

Sun Life Philippines partnered with VCS to create content and write feature articles for this project. Team VCS also tapped GoNegosyo, the International Council for Small Business (ICSB), the Philippine Marketing Association (PMA), the Advertising Suppliers Association of the Philippines (ASAP), and other business-related organizations to further develop the project. 

VCS highlighted key messages that emphasize that all Filipinos can achieve their dreams of building and creating their own business. Part of the strategy was to feature various entrepreneurs with different backgrounds, fields, and different points in their business journeys in order to be relevant to our readers. The resulting articles featured entrepreneurs from different walks of life and businesses from diverse industries to show and empower Filipinos' vast possibilities and strong potential for success.

Banner layout

Carousel Ad - Justine Cordero

Carousel Ad - Kamela Seen

Carousel Ad - Pinky Yee

Static Artcards

Animated version