FriendlyCare MCW Conference Event Management

Client: FriendlyCare Foundation
Project: Mindfulness for Compassion and Wellbeing (MCW Conference) Digital Event Management

FriendlyCare Foundation Inc. is a private-sector family planning organization run by top Filipino health and business leaders that provide quality and affordable care to middle and lower-income families. Their partner organizations and funders include Templeton Worldwide Charity Foundation, Centre For Mindfulness Studies, University of Cordilleras, University of the Philippines, Diliman, and Guang Ming College.

The organization launched the Mindfulness for Compassion and Wellbeing Conference, a two-day online conference with experts from the fields of education and mental health to discuss the importance of mindfulness in Filipino values, consciousness, and education. 

The conference invited speakers such as Professor Emeritus of the University of the Philippines Diliman Micheal Tan DVM, PhD, Associate Professor of Psychology at the University of Toronto Norman Farb, PhD, and Professorial Lecturer of the University of the Philippines Diliman Gregorio E.H. Del Pilar, PhD. It also included panelists coming from the University of the Philippines Diliman, Ateneo De Manila University Bulatao Center, University of Cordilleras, Guang Ming College, De La Salle University, and The Medical City.

FriendlyCare Foundation sought the help of VCS to create social media collaterals and a compelling OBB to reach more people, especially people in the education field, and encourage them to sign up and participate. The team also provided technical support and management during the 2-day conference. 

As we worked on the project, VCS also participated in their Mindfulness-Based Cognitive Therapy (MBCT) to cultivate a personal mindfulness practice as part of FriendlyCare’s Professional Development program.

The resulting event attracted both professionals and students to discuss the role and importance of mindfulness for Filipinos’ mental health and education. It encouraged its audience to participate in showing concern for the well-being of Filipino college students and establishing mindfulness as a significant course to consider in the academe.

FriendlyCare Mindfulness for Compassion and Wellbeing Conference OBB

Post-event Artcards

Zoom Background

Poster